Templates for a 30-day trial campaign: Turn newsletter subscribers into paying members
Run a 30-day membership trial for your subscribers using our handy email & social templates
Converting newsletter subscribers to paying members is the end goal for a lot of creators on Steady, as it paves a secure financial future for your work.
A 30-day membership trial gives your subscribers the chance to see what your membership programme is all about – and nudges them to sign up for good!
🤓 Success story: How Maja doubled her paid membership numbers with a 30-day trial (Opens in a new window)
Haven't run a 30-day trial before? No worries! It's as simple as flicking a switch. Here's how to enable your 30-day trial (Opens in a new window).
Once you've set up your trial, it's time to spread the word. Below are 4 email templates you can use to promote a 30-day membership trial campaign to your newsletter subscribers. At the bottom of the document we’ve included some examples of social media copy you can use to spread the word, too.
[subject line] Become a supporter with our free trial membership!
First of all, thank you for joining us and [project name] on our adventures!
Would you like to support us even more? For the next 2  weeks, we are offering a free trial month for our exclusive membership plans!
[CTA with link] Try a free membership now
This will give you a chance to experience the exclusive content we produce for our members every week [every month].
We look forward to seeing you there!
[subject line] Sneak Peek: Here's what you get in our free membership trial
This is a quick reminder that until [date], we’re offering a free, 30-day trial membership!
Members enjoy exclusive access to articles like:
[Short introduction to your last 3 posts]
All membership content is exclusive for our members as a thank you for their support. Want to join them?
[CTA with link] Sign up for a free membership
Try it out – we look forward to seeing you there!
[subject line] Fancy a look behind the scenes?
No matter how long you've been following [project name], you’re probably curious about what goes on behind the scenes. We offer a backstage pass in the form of our membership programme – and you can still get it for free in the trial month!
[CTA with link] Try our free membership now
Exclusive member content is waiting for you to take a peek.
[subject line] You can still become a member for free!
There's not much time left: Our 30-day trial memberships are only available until [date].
Sign up while you still have the chance! At the end of the trial month you can then decide whether you want to support us long-term.
Exclusive members-only posts and content are waiting for you.
[CTA with link] Discover our exclusive content now
Thanks so much for your support.
Social media copy templates
Always wanted to know what's going on in our club? Sign up now for a trial membership and get 30 days free access to our exclusive content!
Know someone who thinks we're great, too? Tag them now and spread the word: This month we're offering a free 30-day trial membership for exclusive content like [give examples].
Your free backstage pass: Sign up for a free trial membership this month and access exclusive content for 30 days.
Did you notice? Until [date] you can sign up for a free 30-day trial membership – exclusive content included.