This is Creative Complexity.
A newsletter & content series where we aim to develop creative methods to embrace the ever-increasing complexity of decision-making. (Especially in the context of brand ecosystems, digital products, and innovation culture.)
🔹 Why this publication?
Digital innovation and transformation are crucial economic drivers. But the landscape of methods and processes to be innovative and creative are dominated by two approaches: Design Thinking and the Sprint.
While both have their merit, we need to realize that they are heavily optimized for efficiency, not effectivity. They promise tangible results after just a few days of following a strict set of tasks. But this primary focus on speed prevents us from genuinely understanding problems (that also grow in complexity), leading to superficial solutions and good intentions that actively encourage reproducing stereotypes, a focus on majorities and the mistakes of our past. We should do better. We have to do better.
🔹 Part explainer, part explorer.
Over the course of the Creative Complexity series, I will explain the dynamics and principles behind creative thinking, innovation design, and modern (user) experience design processes. And we will explore different methods and approaches for more critical, sustainable, and inclusive design processes.
🔹 As a member, you
- will get access to all writings in English & German - will get access to digital goods that we develop over time - are welcome to suggest topics & content to analyze - receive new articles as newsletters
My current goal is to release new articles on a bi-weekly schedule. In April, I will also launch a companion podcast with summaries on the topics covered – open for everyone.
🔹 Start here
To set your expectation, here are three free articles to create a shared understanding for everything that follows:
- The Baseline #1: Introduction. — Hello, World! - The Baseline #2: On Creativity. — There is no one way to be creative. - The Baseline #3: On Complexity. — Complexity is best when it's not complicated.
🔹 About me
I'm Katharina Köth, owner and Experience Director of Creative Complexity, a very new strategic design and prototyping agency (founded 05/21).
In my 14 years of working experience, some of which I spent at leading advertising agency Jung von Matt, I always focussed on digital/experience strategy and information architecture. It's worth noticing that while I didn't work on advertisements, I was responsible for the end-to-end concept development of digital platforms, products and services, from one-off ideas to internationally rolled-out products, for brands such as 1&1, Frankfurter Allgemeine Zeitung and Mercedes-Benz. This time was the ultimate challenge to balance two creative cultures, constantly switching between creative and analytical thinking, and it gave great insight into why many current approaches to creativity – as most often promoted by digital agencies and consultancies – don't seem to work. I'm also a guest lecturer at the Berlin University of the Arts.
tl;dr: Trust me, I'm a professional.
The banner image is generated from a StyleGAN2 model trained on landscape photography and abstract fluid textures.