What We Learned From Our Purpose-Driven Social Creator Workshop

This week, the BRICKS team has put together some key notes from our last workshop with Creative Ally founder Phie McKenzie.

Last Tuesday we held our fourth digital workshop with Creative Ally (Öffnet in neuem Fenster) founder Phie McKenzie (Öffnet in neuem Fenster), who has worked in PR and has high-level experience in digital marketing, social media, and working with creators. At Creative Ally, she manages a select roster of authentic talent interested in social and environmental causes, as well as providing consultancy to unmanaged talent. 

During the workshop, she explained how in today’s digital landscape, the role of social creators has evolved beyond mere entertainment to become agents of change and influence. With the influencer marketing industry projected to soar to approximately $24 billion by the end of 2024, consumers are increasingly turning to micro and niche creators who offer authenticity, relatability, and a clear sense of purpose. 

Read below as we go through the best tips for those aspiring to carve out a meaningful career as purpose-driven social creators.