How To: Make Your Personal Project a Profitable Business

This week, BRICKS deputy editor Maddy Reid shares our experience turning BRICKS into a profitable business.

For many freelance creatives working in fashion – and for those aspiring to – work is typically separated into two categories: commercial, and editorial. Classically, commercial work is thought of as the work that serves a client’s needs, most commonly for a brand or business. While editorial work can also serve a client brief, such as a magazine editor, traditionally we tend to consider editorial work as “more” creative and personally fulfilling, allowing us to bring our unique concepts to life.

When working in industry, and particularly for freelancers, balancing both styles of work (that is financially fulfilling and that is creatively fulfilling) is essential to survive and thrive in this field of work – we’ve discussed this more recently with BRICKS contributors here (Öffnet in neuem Fenster).

But what about those who are looking to turn their personal projects into profitable businesses – especially for those starting without external funding?

Below, we share our experience growing BRICKS – which began as our editor’s final major project at university – into the media company it is today.