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Living in Tehran is the brainchild media professionals, who, over several years of being based in Tehran and working with the local and expatriate business community noticed a serious need for a quality English language information portal about this city of over 12 million people. Living in Tehran is an advertising-driven business, whose first-rate communications distribution network, local, international and online, provides unique access to a high-quality audience of expatriate business people and high-net-worth travelers coming to Tehran. Tehran now plays host to some 300,000 non-Farsi speaking foreign residents, who are looking to have a fulfilling experience while based here.