The European Union is a critical global good providing peace and stability to the world. But so far the EU efforts to explain its positive role, communicate with its citizens and create an emotional connection have failed. Rising Euro-scepticism, extreme nationalism, anti-EU media, misinformation and Brexit are an example of this. The EU is losing the PR and image battle. The EU needs a strong brand. European unity and citizenship are at risk.
Captain Euro® and BRAND EU® (The European Union Brand Centre) are two independent brand initiatives to support the creation of a European identity that connects with citizens across Europe. Captain Euro® was launched in the 1990s and became an instant media sensation around the world. Via its weekly comic journalism and comic adventures and strips, Captain Euro® offers a fun and entertaining way to build brand Europe while engaging with European citizens!
We depend on the support of people and corporate patrons and supporters. Your monthly contribution is invested in our research, design studios, cartoon and editorial development, website development and marketing initiatives so that we can grow Captain Euro® and BRAND EU® into an unstoppable force for European identity and values in the world. Help us in our work to deliver a strong brand identity for a United Europe!