I have been involved in marketing – specifically marketing communications – for most of my working life. As Dealer Marketing Manager for a large motor corporation, I was responsible for retail advertising, sales incentives, marketing programs, retail publicity & promotions for over 300 franchised dealerships. The Nitty Gritty Marketing Series (Opens in a new window) provides the Small and Medium Enterprise with concise, practical, easy to grasp guides on making marketing more effective. With minimal theory, they help business owners and their marketing staff make the most of the many valuable tools available to entrepreneurs. Since returning to my hometown of Hermanus in South Africa in order to spend more time on my writing, I also started a print and marketing communications company servicing small and medium enterprises not just in the Whale Coast Region, but also countrywide. In 2000, at the invitation of the Institute for International Research, I held a workshop in Dubai on the subject of incentive communication strategy. Pan Macmillan have published my novels and I have also published novels and non-fiction works via Amazon and other ebook platforms. You can find out more about me at www.nevillesherriff.com (Opens in a new window)
http://www.nittygrittymarketing.net (Opens in a new window)W