Your 2025 Campaign Toolkit + Exciting Product Updates! 🚀

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Hey media maker,

Happy New Year! 🎉 I’m Flavia, and this is the Steady Growth Newsletter—your go-to resource for growing your memberships. I’ve got some exciting updates and tools to help you make 2025 your best year yet.

Over here at Steady, we’ve been working on our resolutions (spoiler: big things are coming your way). But first, let’s talk about your resolutions—and how a campaign calendar can help you crush your goals this year.

What’s a campaign calendar?

Think of it as your roadmap for the year ahead. A campaign calendar helps you:

Stay on track with your goals.
Make the most of key dates and moments.
Save time by planning ahead.

It doesn’t have to be complicated. Start by jotting down your goals for the year, marking important dates (like holidays or events your audience loves), and deciding who’s handling what.

Pro Tip: Plan at least three campaigns this year to keep things fresh and exciting for your members.

What kinds of campaigns should you plan?

There are two big ones to focus on:

1. Acquisition Campaigns. These are all about bringing in new members. You can:

Offer special deals, like discounts or free trials.
Create time-sensitive content (think: Valentine’s Day exclusives or a limited-time holiday bundle).

2. Retention Campaigns. These keep your current members happy and reactivate expired ones. Try:

Sending renewal reminders at the right time.
Reaching out to expired members with a “we miss you” offer.

You can always reach out to us for help setting up retention campaigns. Prefer to keep things simple? Stay tuned for more helpful drip triggers coming your way in the months ahead.

An example

Here’s an example to inspire your planning. Imagine you run a music magazine with a big European audience. Eurovision is your highlight of the year, and you know most members join in May and December. Your calendar might look like this:

Ready to plan your year? Download your campaign calendar template here (Opens in a new window).

Product news – the year ahead

Now that you know how to plan your year, here’s what we’re cooking up for you in the next six months:

1. More tools to grow your membership

If you have your own website, you’ll gain tools to convert more visitors into members, with insights into layer performance and the option to let us optimize them for you. Not using Steady layers yet? Set them up here (Opens in a new window).
If Steady is your membership landing page, you’ll soon have access to layers previously only available on external websites. This means you can manage the entire marketing funnel directly on Steady. Use segmentation tools to target the right audience with tailored messages.

2. Greater flexibility in pricing

You’ll also have more control over pricing. Introduce discounts, adjust rates to account for inflation, and use the new segmentation tools to send the right offers to the right users through targeted email campaigns.