WTF is a Producer?

This week, BRICKS contributing editor and producer Liza Bilal explores the roles and responsibilities of a producer, a pivotal job in bringing creative projects to life.

The role of a Producer is notoriously hard to pin down. Producers help create something, but they’re not always the sole creator. Being a producer might include writing, but doesn't mean you yourself are a writer. So, WTF is a producer? Whether it’s a photo shoot, a TV series, or a song, producers are the masterminds behind the scenes, ensuring everything runs smoothly and creatively. Producers often wear multiple hats, boasting skills from writing to editing and design, and need to be organised and detail-oriented.