Small Business Stories: Romy & Iona of SAGE Flowers

Iona Mathieson and Romy St Clair are the brains behind London's favourite florist, SAGE Flowers which they originally launched with no formal training and less than £1,000! In a few short years, they've grown a floristry empire and their client list includes Mercedes, Nike, Glossier and Fenty to name just a few!

The duo are passionate advocates for young female entrepreneurship, diversifying and decolonizing floristry and sustainability, and use their platform to progress these topics. These interests have led them to launch their debut book, The Art of Starting where they share tips and secrets from experts and entrepreneurs so that your creative business will succeed too. SAGE were also the first business to grace the front cover of our printed publication for our most recent Art Issue.

For the first edition of our new Small Business Stories series, BRICKS Magazine founder Tori West sits down with the duo to discuss their creative career journey.