How To: Build a Social Media Strategy From Scratch

This week, the BRICKS editorial team shares their best tips on creating a simple yet reliable social media plan to level-up your online presence.

Social media is an integral part of any company’s marketing strategy – and if you're an emerging, independent business or a freelancer in 2023, you've likely heard this more than enough times.

Regardless, as a cost-effective marketing tool, we know that the direct relationship that platforms like Instagram, TikTok, Youtube and Linkedin create is unparalleled whether you're communicating your brand to prospective customers, sharing your work with prospective clients, or growing your own audience as a freelance creative.

While most of our members likely already run social media accounts for their businesses or brands already, with regular updates, new analytics tools and changing guidelines, we don't blame you if you're not totally clued in on the best ways to utilise these platforms to grow and engage with your target audience. Below, find some of our best advice to help you get organised and master your social strategy.