How to create a digital marketing strategy for a new brand

This week, the BRICKS has put together a guide on how to create a compelling digital content strategy to effectively establish the social media presence of a new fashion brand.

We’re all aware of how imperative it is to have a digital marketing strategy in place for emerging fashion brands but in a saturated marketplace, sometimes it can be difficult to stand out from the crowd. On the bright side, social media is one of the most cost effective marketing tools, with prospects of reaching potential buyers, investors and collaborators. But of course, it can be overwhelming. From niche internet sub-corners to building a community around your brand read below as we break down the process of creating an effective marketing strategy for your brand to thrive in the digital sphere.