How To Write Compelling Product-Focused Articles

This week, the BRICKS team has compiled a guide to crafting a captivating fashion commercial piece that will resonate with your readers.

It might feel a little cringe-inducing or forced, but for many writers, product writing does pay the bills. When it comes to fashion journalism, writing about collections, garments or products requires a unique skill set that often combines the precision of product copywriting with creative storytelling. Whether you're tasked with promoting the latest designer handbag, showcasing a new clothing line, or highlighting innovative beauty products, conveying authenticity alongside product information within commercial articles is essential for winning over your audience and driving consumer engagement.

Read our guide below to find out how to successfully engage your readers with cringe-free product-focused writing.