Fall is coming! You should be planning your next campaign

Hey media maker, 

What have you been up to this summer? I hope you had the time to lay back and recharge, and feel excited for what comes ahead. Fall is a prime season for marketing campaigns—if you’re already thinking of pumpkin spice lattes, you know what I mean. Even when it comes to memberships, fall presents a perfect opportunity to boost acquisitions; you just need to know how to make the most of it.

Welcome back to the Steady Growth newsletter. Today, I’ll guide you through planning a successful fall campaign.

The A, B, C of fall campaigns

Fall campaigns can help you achieve your growth goals in two key ways. First, they drive short-term acquisitions. Second, they keep your brand top-of-mind with your audience, laying the groundwork for the ultimate marketing season—Christmas.

In marketing, it often takes at least five touchpoints to inspire action. So, take advantage of this seasonal window and don’t hesitate to promote your offer a little more!

Fall campaign ideas

You can launch your campaign at different times throughout the season and tailor your message accordingly. If you’re looking for straightforward ideas, here are some classic campaigns you can run:

• September → Back to school/work campaign

• October → Halloween campaign

• November → Black Friday campaign

But remember: Some events resonate more with your audience. Do you cover politics and current affairs? The weeks leading up to the US elections are an ideal time to promote a special offer. 

Before we dive into the Steady tools to launch your campaign, here’s some juicy news for you.

• In case you missed it, we recently launched the new version of our website integration. Check this article (S'ouvre dans une nouvelle fenêtre) to learn more

• We introduced a new Zapier action to directly import into Steady email addresses you collect through other sources. You can read more here (S'ouvre dans une nouvelle fenêtre). 

Now that you’re in the know, let’s take a look at the existing features you can you in your campaign.

How to run your campaign on Steady

The most successful membership campaigns entice followers with something special. Fortunately, Steady offers all the tools you need to do just that. Here’s what you can try:

Offer a free trial

Enable free trials on Steady (S'ouvre dans une nouvelle fenêtre) to let potential members experience your content risk-free. Choose between a 7-day or 30-day trial, and be sure to set up an engaging welcome email to convert trial users into paying members.

Offer a discount

Discounts are a powerful way to move followers through your funnel. Create a new, discounted membership plan on Steady and use the countdown function (S'ouvre dans une nouvelle fenêtre) to highlight that it’s a limited-time offer.

Create time-sensitive content 

Enhance your promotion with exclusive, time-sensitive content for new members. For example, offer an in-depth report on the US elections available only to members. If you’re using our website integration, use Steady’s Announcement Layer (S'ouvre dans une nouvelle fenêtre) to make sure everyone knows about the offer.

Activate free trials, discounts, and the Announcement Layer directly in your backend. Click the button below to start crafting your special offer:

We’re here to support your growth every step of the way, and we can’t wait to see what you achieve this season. Whether you're launching a new campaign or refining your strategy, remember that every effort brings you closer to your goals. 

Stay tuned for more tips, tools, and updates from Steady—we’ve got a lot in store to help you thrive.

Warmest,

Flavia