Boost membership sales with this simple method
Hey media maker,
Ever heard about marketing funnels? Mastering them can seriously enhance your membership promotion. Welcome to your Steady Growth Newsletter, your ultimate guide to thriving in the membership business. As of August 2024, our new conversion widget is almost ready to launch. This new iteration is designed to help you guide users through your funnel towards conversion. Today, I will teach you how to make the most of it.
But first, let’s dive into the basics – what exactly are funnels and why are they important?
Understanding Marketing Funnels
Funnels have been a cornerstone of marketing since the early 1920s and have proven extremely useful in the digital realm too. They provide a schema that shows a user’s progression from occasional interaction to paying for your product.
Understanding your funnel will help you design strategies to move users from one stage of their journey to the next, maximizing your promotion efforts.
The Stages of a Funnel
Modern marketers normally identify four key moments in a conversion journey.
The Membership Funnel
According to our data, 5% of users who reach the conversion stage will eventually support your work. The more users who get to that stage, the more members you will gain.
This means there are two actions you can take to make the member count grow:
Bring more people into the funnel by running awareness campaigns (e.g., paid ads, shared posts, anything that widens the pool of potential members).
Speed up their movement from one stage to another with consideration and conversion campaigns.
Bringing new users into the funnel is up to you, but Steady can help move them down the funnel. Here’s how to do that with our new conversion widget.
Steady’s New Conversion Widget
We redesigned our website integration with a clear goal in mind – to help you move your users down the funnel and boost conversions. Here’s how to make the most of it.
New Steady Paywall Layer
Paywalls are the ultimate conversion tools. With the latest iteration of the Steady widget, we’ve made ours even more sophisticated. You can now choose between two sizes, add a custom image, and collect payments directly through the paywall.
In the coming months, we will further enhance this feature by adding tracking parameters to help you determine which articles and campaigns convert the most users.
The Announcement Layer
Think of the announcement layer as your personal newsboy, ensuring your membership offer (or anything related) doesn’t go unnoticed.
Campaign ideas:
Promote Lead Magnets: Use the announcement layer to boost newsletter subscriptions. For example, announce a special issue with extra content for new subscribers. This will help move users to the consideration stage.
Limited-Time Offers: Use the layer to present a discount or free trial to improve conversions.
Membership Offer: When not running a specific campaign, simply use it to present your membership offer.
Next up: Newsletter Signup Layer
Newsletters are a crucial step in the conversion journey. They allow you to address potential members personally and present your offer, significantly increasing the likelihood of them purchasing a membership.
In the coming weeks, we’ll release the new newsletter signup forms, allowing you to collect subscriptions directly on your website and move users down the funnel more effectively.
Is your newsletter not on Steady yet? Import it with a few clicks!
We're dedicated to helping you grow every day and are excited to see your success. We’re already working on the next batch of releases – stay tuned for all the news!
Warmest,
Flavia
