Getting Started with Walmart Marketplace: A Seller’s Guidelines
Are you a retailer aiming to broaden your market and access a vast customer base? Walmart Marketplace is your ideal destination. As a rapidly expanding eCommerce platform in the U.S., Walmart Marketplace provides numerous opportunities for sellers. This detailed guide will navigate you through the crucial steps to begin your adventure, focusing on setting up your Walmart seller account (Opens in a new window). With a Walmart seller account, you can unlock the potential of this dynamic marketplace, leveraging its extensive reach to grow your business.
Why Sell on a Marketplace?
Before diving into the specifics, let’s understand why selling on a marketplace is advantageous:
Broad Audience Reach: Marketplaces attract millions of shoppers across various categories. They’ve changed consumer expectations by offering convenience, better delivery options, a wide selection, and competitive prices.
Repeat Customers: Marketplaces draw repeat customers due to their extensive product range and transparent pricing. According to Forrester, online marketplaces are projected to contribute around 67% of global eCommerce sales in 2022.
Low Setup Costs: Unlike standalone websites, marketplaces provide a built-in customer base without hefty upfront expenses.
Reliable Fulfillment: Leveraging marketplace logistics ensures efficient order processing and delivery.
Trust Factor: Established marketplaces like Walmart inspire confidence in buyers.
Introducing Walmart Marketplace
Walmart Marketplace is a community of professional sellers whose high-quality products complement Walmart’s first-party offerings on Walmart.com. Here’s why it’s a trusted platform:
Simplified Selling: Walmart Marketplace aims to simplify the selling experience for brands of all sizes. Whether you’re a large corporation or a small business, you’ll find the tools you need.
Zero Monthly Fees: Say goodbye to monthly subscription charges. Walmart doesn’t burden sellers with setup fees, allowing you to save and earn more.
Massive Audience: With 120 million monthly visitors to Walmart.com, you gain access to a built-in audience eager to explore your products.
Innovative Solutions: Walmart Marketplace offers solutions for pricing, catalog management, advertising, fulfillment, returns, and brand management.
Smooth Onboarding: Get up and running quickly without unnecessary hurdles.
Becoming a Walmart Marketplace Seller
Ready to join the Walmart Marketplace? Follow these steps:
Submit Your Application:
Visit Walmart Marketplace and click “Become a Seller.”
Select the categories you plan to sell in.
Provide business information and tax ID numbers.
Upload requested documentation.
List the brands you’ll sell and project your monthly sales.
Pay the $1300 application fee if required.
Be patient; applications take 2-6 weeks to review.
Approval and Registration:
Once approved, set up your Marketplace Seller Account.
Sign the Retailer Agreement with a Walmart representative.
Complete your profile registration.
Onboard smoothly to prepare for launch.
List Your Products:
Add your product catalog to Walmart Marketplace.
Ensure compliance with Walmart’s guidelines and policies.
Optimize product titles, descriptions, and images for maximum visibility.
Advertise Strategically:
Utilize Walmart’s advertising tools to boost visibility.
Opt for sponsored products and display ads to reach potential customers.
Monitor Performance:
Regularly check your performance metrics.
Maintain high standards to build trust with buyers.
Handle customer inquiries promptly.
Conclusion
Entering the Walmart Marketplace as a seller provides access to a vast customer base and effective selling tools. Key to success here are transparency, product quality, and quick responses to customer queries. By setting up your Walmart Seller Account, listing your items, and using tools like SaasAnt (Opens in a new window) for inventory and sales management, you enhance your operational efficiency. Integrating QuickBooks Walmart (Opens in a new window) not only streamlines your processes but also positions your business for growth in Walmart’s competitive environment.
