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Fear Of Missing Out is lethal… (2023)

…when somebody invents a footgun

Through some branches, we see the church at HlíðarendiFog stretches out over a cul-de-sac in HveragerðiSomebody walks through the fog past a sign for the hotel Örkin

The first and often the biggest business risk that arises from a new invention is hasty action. Whenever somebody invents a new widget or a new way of making a widget, reacting before you understand what the genuine real-world consequences will be is more likely to harm your business than help save it from an impending disruptive innovation.

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