WTFUNDING: Betty’s Bloomies with Sheri Scott and Elizabeth Whibley

This week, the creative duo behind slow-fashion collection Betty’s Bloomies shares how they funded their independent bloomer business with one influencer activation. 

We’re back with our latest instalment of WTFunding (S'ouvre dans une nouvelle fenêtre) – our online series demystifying funding in the creative industry, speaking to a range of leading creatives and getting to the nitty-gritty of how they’ve made their ideas a reality.