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What you can expect

Use a few short sentences to describe what your fans can expect when they become subscribers to your publication. You can use the following questions as a guide – or just speak freely.

• What is your project about?

• Why are you launching your project?

• Who are you doing it for? And what can your audience expect from you? (Snarky columns, well-researched reports, original thought experiments, exciting podcast episodes?)

• How often do you send new content to your subscribers? And when?

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