(1) Describe yourself and your publication. Be yourself and use your unique voice. Your campaign site should give a taste of your style. (2) Explain how much time, money and love you devote to your publication each month. (3) Provide photos, video and audio. The more lively your campaign site is, the better. (4) Describe concretely how financial support will help your publication. (5) Put some pressure on your audience to contribute. Don't be ashamed to ask – it really works!