by DUMMY

Become a DUMMY VIP today and help discover, support and develop the best new artists from across the globe.

DUMMY is an evolving online and IRL music platform based around the online magazine DummyMag.com.

Support a project that matters to you - become a member!
Support a project that matters to you - become a member!

Next goal

 
1% reached
Reaching this goal will help fund the discovery, support and development of the best new artists from across the globe and also allow us to produce quality written, audio and video content every day.

A New Chapter

For over 10 years Dummy has been discovering and supporting new artists via our online magazine DummyMag.com. It is no secret that because of the dominance of Facebook and Google in the advertising marketplace less advertising revenue is getting through to independent businesses like Dummy. This means that we need to look at alternative funding sources and we have decided that asking readers, artists and the music industry at large is one possible way to help fund the business moving forwards. 

Dummy For Fans

We hope some of our readers feel that they have discovered enough great new music via Dummy over the years that they may consider a monthly contribution to help us produce the best music content on a daily basis. The site will still be free to all (no paywall) but we are offering some cool rewards to anyone who signs up to this tier and will be adding bonus rewards as we go.

Dummy For Artists

We also hope that some of the thousands of artists we have supported, and continue to support, can see enough value in the support that Dummy gives them to sign up to our new Dummy For Artists initiative. Artists are the lifeblood to what we do and although it is easier than ever to get music out there it is becoming harder than ever to get noticed. We think Dummy For Artists can offer real value to new artists with support, advice, events, discounts and more. This won't be suitable for all artists and that's fine - we will still continue to support artists that aren't signed up to Dummy For Artists as we always have done.

Dummy For Industry

We are also introducing ways in which the industry - labels, PRs, managers - can support Dummy financially while getting value in return. At present we receive thousands of music submissions each month via email, social messages and third party submissions platforms. This means that while we would like to listen to and give feedback on everything we receive it is not humanly possible with our team of three people. With our Dummy For Industry tier we are guaranteeing feedback on everything we are sent (within reason) while creating an important new revenue stream for the business that will allow us to pay our staff fairly and, potentially, expand our content team.

Dummy For Festivals

Festivals are a hugely important part of the music ecosystem now and Dummy can add real value to the promotion and marketing of festivals around the world. We are always keen to work with the best festivals that share our ethos so we have created a Dummy For Festivals tier that offers a plug and play option for festivals who want to support Dummy and get a media partnership up and running without delay.

Dummy For Founders

Finally we have created a tier for other music industry founders to access one to one time with our founder Paul Benney. Paul has over 20 years experience in the music industry founding and managing a number of music businesses including print magazine Jockey Slut, events brand Bugged Out, management company Daddy Management, DJ agency Decked Out, record label Brille Records, publishing company Psychotic Reaction Music and, of course 360 music and media platform Dummy. Paul has knowledge and experience across all these areas and is always keen to meet and help other founders and their businesses.

Thanks in advance for any and all support with this new chapter for Dummy.

Please choose a plan

Save up to 20%
DUMMY For Fans DUMMY For Artists DUMMY For Industry
£4 / month
£48 billed annually (save 20%)
£8 / month
£96 billed annually (save 20%)
£80 / month
£960 billed annually (save 20%)

* Feel good about helping DUMMY discover, support and develop new artists

* Subscription to new, twice yearly, DUMMY print magazine (once we reach our £5000 per month funding goal). DUMMY started life in print and we would love to return to the physical format

* Free exclusive DMY tote/sling bag

* 50% discount code to use in the DUMMY Shop (new range coming soon)

* Free entry to selected DUMMY events

* Our eternal gratitude

All the benefits from the Fan tier plus:

* Guaranteed feedback and industry advice from our editorial team on all tracks submitted to the site (up to 5 per month)

* Invite to exclusive 'DUMMY FOR ARTISTS' events featuring live performances, industry speakers, networking, workshops and product demos

* Free Dummy x Mizu M8 reusable water bottle (after 3 months of signing up)

* Exclusive discounts on products and services aimed at creators

* Our eternal gratitude

All the benefits from previous tiers plus:

* Guaranteed feedback on all artist submissions (up to 10 per month)

* Invite to exclusive 'DUMMY Industry Mixer' events

* DUMMY x Mizu V5 reusable coffee cup

* Our eternal gratitude

DUMMY For Founders DUMMY for Festivals
£200 / month
£2,400 billed annually (save 20%)
£400 / month
£4,800 billed annually (save 20%)

VERY LIMITED - Max 5 (but will be reviewed)

All the benefits of all previous tiers plus monthly one on one, in person (London) or phone/Skype, one hour sessions on any music business challenges the founder is facing. Paul will try to help in any we he can including advice, strategy, contacts and even intros if appropriate.

* Our eternal gratitude

Bespoke festival promotion and marketing opportunities including:

* Sponsored posts

* Banners on site

* Sponsored social media posts on Instagram, Facebook and Twitter

* Mailouts

A bespoke package will be created and agreed for each festival that signs up.

Each festival can sign up for as many months in advance of the festival that they need and then cancel when they want the activity to stop.

DUMMY For Fans
£4 / month
£48 billed annually (save 20%)

* Feel good about helping DUMMY discover, support and develop new artists

* Subscription to new, twice yearly, DUMMY print magazine (once we reach our £5000 per month funding goal). DUMMY started life in print and we would love to return to the physical format

* Free exclusive DMY tote/sling bag

* 50% discount code to use in the DUMMY Shop (new range coming soon)

* Free entry to selected DUMMY events

* Our eternal gratitude

DUMMY For Artists
£8 / month
£96 billed annually (save 20%)

All the benefits from the Fan tier plus:

* Guaranteed feedback and industry advice from our editorial team on all tracks submitted to the site (up to 5 per month)

* Invite to exclusive 'DUMMY FOR ARTISTS' events featuring live performances, industry speakers, networking, workshops and product demos

* Free Dummy x Mizu M8 reusable water bottle (after 3 months of signing up)

* Exclusive discounts on products and services aimed at creators

* Our eternal gratitude

DUMMY For Industry
£80 / month
£960 billed annually (save 20%)

All the benefits from previous tiers plus:

* Guaranteed feedback on all artist submissions (up to 10 per month)

* Invite to exclusive 'DUMMY Industry Mixer' events

* DUMMY x Mizu V5 reusable coffee cup

* Our eternal gratitude

DUMMY For Founders
£200 / month
£2,400 billed annually (save 20%)

VERY LIMITED - Max 5 (but will be reviewed)

All the benefits of all previous tiers plus monthly one on one, in person (London) or phone/Skype, one hour sessions on any music business challenges the founder is facing. Paul will try to help in any we he can including advice, strategy, contacts and even intros if appropriate.

* Our eternal gratitude

DUMMY for Festivals
£400 / month
£4,800 billed annually (save 20%)

Bespoke festival promotion and marketing opportunities including:

* Sponsored posts

* Banners on site

* Sponsored social media posts on Instagram, Facebook and Twitter

* Mailouts

A bespoke package will be created and agreed for each festival that signs up.

Each festival can sign up for as many months in advance of the festival that they need and then cancel when they want the activity to stop.

DUMMY For Fans DUMMY For Artists DUMMY For Industry
£5 / month
billed monthly
£10 / month
billed monthly
£100 / month
billed monthly

* Feel good about helping DUMMY discover, support and develop new artists

* Subscription to new, twice yearly, DUMMY print magazine (once we reach our £5000 per month funding goal). DUMMY started life in print and we would love to return to the physical format

* Free exclusive DMY tote/sling bag

* 50% discount code to use in the DUMMY Shop (new range coming soon)

* Free entry to selected DUMMY events

* Our eternal gratitude

All the benefits from the Fan tier plus:

* Guaranteed feedback and industry advice from our editorial team on all tracks submitted to the site (up to 5 per month)

* Invite to exclusive 'DUMMY FOR ARTISTS' events featuring live performances, industry speakers, networking, workshops and product demos

* Free Dummy x Mizu M8 reusable water bottle (after 3 months of signing up)

* Exclusive discounts on products and services aimed at creators

* Our eternal gratitude

All the benefits from previous tiers plus:

* Guaranteed feedback on all artist submissions (up to 10 per month)

* Invite to exclusive 'DUMMY Industry Mixer' events

* DUMMY x Mizu V5 reusable coffee cup

* Our eternal gratitude

DUMMY For Founders DUMMY for Festivals
£250 / month
billed monthly
£500 / month
billed monthly

VERY LIMITED - Max 5 (but will be reviewed)

All the benefits of all previous tiers plus monthly one on one, in person (London) or phone/Skype, one hour sessions on any music business challenges the founder is facing. Paul will try to help in any we he can including advice, strategy, contacts and even intros if appropriate.

* Our eternal gratitude

Bespoke festival promotion and marketing opportunities including:

* Sponsored posts

* Banners on site

* Sponsored social media posts on Instagram, Facebook and Twitter

* Mailouts

A bespoke package will be created and agreed for each festival that signs up.

Each festival can sign up for as many months in advance of the festival that they need and then cancel when they want the activity to stop.

DUMMY For Fans
£5 / month
billed monthly

* Feel good about helping DUMMY discover, support and develop new artists

* Subscription to new, twice yearly, DUMMY print magazine (once we reach our £5000 per month funding goal). DUMMY started life in print and we would love to return to the physical format

* Free exclusive DMY tote/sling bag

* 50% discount code to use in the DUMMY Shop (new range coming soon)

* Free entry to selected DUMMY events

* Our eternal gratitude

DUMMY For Artists
£10 / month
billed monthly

All the benefits from the Fan tier plus:

* Guaranteed feedback and industry advice from our editorial team on all tracks submitted to the site (up to 5 per month)

* Invite to exclusive 'DUMMY FOR ARTISTS' events featuring live performances, industry speakers, networking, workshops and product demos

* Free Dummy x Mizu M8 reusable water bottle (after 3 months of signing up)

* Exclusive discounts on products and services aimed at creators

* Our eternal gratitude

DUMMY For Industry
£100 / month
billed monthly

All the benefits from previous tiers plus:

* Guaranteed feedback on all artist submissions (up to 10 per month)

* Invite to exclusive 'DUMMY Industry Mixer' events

* DUMMY x Mizu V5 reusable coffee cup

* Our eternal gratitude

DUMMY For Founders
£250 / month
billed monthly

VERY LIMITED - Max 5 (but will be reviewed)

All the benefits of all previous tiers plus monthly one on one, in person (London) or phone/Skype, one hour sessions on any music business challenges the founder is facing. Paul will try to help in any we he can including advice, strategy, contacts and even intros if appropriate.

* Our eternal gratitude

DUMMY for Festivals
£500 / month
billed monthly

Bespoke festival promotion and marketing opportunities including:

* Sponsored posts

* Banners on site

* Sponsored social media posts on Instagram, Facebook and Twitter

* Mailouts

A bespoke package will be created and agreed for each festival that signs up.

Each festival can sign up for as many months in advance of the festival that they need and then cancel when they want the activity to stop.

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